Amazon Prime is a subscription-based service offered by Amazon that provides various benefits to its members. These benefits include free two-day shipping on eligible items, access to streaming services like Prime Video and Prime Music, early access to deals, and more. It is designed to enhance the shopping experience and encourage customer loyalty on the Amazon platform. This is evident as the eCommerce giant has billions of products and is supporting thousands of businesses from across the world. Let us give you some insights, with the help of companies offering Web Design in Canada about the fundamentals and terms you need to know before starting an Amazon business.
Amazon FBA
FBA stands for “Fulfillment by Amazon.” It is a program offered by Amazon where sellers can store their products in Amazon’s fulfillment centers. Amazon takes care of inventory management, packaging, shipping, and customer service on behalf of the sellers. This program allows sellers to leverage Amazon’s extensive logistics network and customer base to streamline their operations and reach a wider audience.
Amazon Seller Central
Amazon Seller Central is a web interface provided by Amazon for sellers to manage their selling activities on the Amazon platform. It offers tools and resources for sellers to list products, manage inventory, handle orders, track sales performance, and communicate with customers. Seller Central is the hub for sellers to monitor and control their Amazon business.
Amazon Buy Box
The Buy Box is the prominent purchase button on an Amazon product page. It allows customers to add a product directly to their shopping cart with a single click. The Buy Box is typically awarded to one seller, usually the one who offers the best combination of price, availability, shipping options, and customer service. Winning the Buy Box is crucial for sellers as it significantly increases the chances of making a sale.
Amazon Sponsored Products
Sponsored Products is an advertising program offered by Amazon that allows sellers to promote their products and increase their visibility in search results and product detail pages. Sellers can bid on specific keywords relevant to their products, and their ads will be displayed when customers search for those keywords. It is a pay-per-click (PPC) advertising model, where sellers only pay when a customer clicks on their ad.
Amazon A9 Algorithm
The A9 algorithm is Amazon’s proprietary search and ranking algorithm that determines the placement and visibility of products in search results. It takes into account various factors such as relevance, customer reviews, sales performance, pricing, and more to determine the ranking of products. Understanding and optimizing for the A9 algorithm is crucial for sellers to improve their product’s visibility and increase sales on the Amazon platform.
Support and resources
This is a kind of an extra added value service. It has 3 modules namely Amazon Basics, Tools & Services and Ongoing Support. Each of them provides you with beneficial queries and answers. You can also find user reviews, FAQs, tutorials, ask the experts sections and Fulfillment services in these modules.
There are plenty of other topics covered. Most of these do promise to provide a new perspective. Many freelancers working on Graphic Design in Canada show interest in various terms such as low-budget sourcing which has proven plans for international selling. Subjects like business building and proven merch show ways to overcome competition. Topics like eCommerce challenges show us solutions to shipping problems from China.
These are just a few important terms related to Amazon business, and there are many more specific to different aspects of selling on the platform.
