The design world is constantly evolving, and new trends emerge regularly, shaping the way we create and experience visual content. One such trend that has gained significant popularity in recent years is the “Photos Above Scroll” design technique. This approach involves placing a prominent image or visual element above the fold, capturing the user’s attention and setting the tone for the overall website or application. If you are a Web Designer, it might be a common scenario to look for new and right types of trends. If we look at the websites being made and developed in the world, we will surely notice some trends that are hard to ignore. Websites are now declining to use many images of people at the moment. There are various dilemmas on what to use, how to portray people and so on.
Traditionally, web design followed a more structured approach, with the header, navigation, and other content elements positioned at the top of the page. However, as designers continue to push the boundaries and explore innovative ways to engage users, the concept of placing visually striking images above the scroll line has gained traction.
The term “above the scroll” refers to the portion of a web page that is visible without scrolling, typically what a user sees when they first land on a website or application. By incorporating compelling visuals in this prime real estate, designers can make an immediate impact, enticing visitors to explore further and creating a memorable first impression.
To counter this, many brands are starting to refresh their stock images library with smaller groups and people wearing masks. So what should you do if you are working on a Website Design?
If you think about the whole situation, you can create something innovative with some pretty limitations. You can also prevent a design from looking outdated. This is true in case the local pandemic health guidelines alter. The idea is to use more visuals and virtual graphics and fewer stock photos.
Advancements in web technologies, including faster internet speeds and more powerful devices, have played a crucial role in making the photos above scroll design trend feasible. High-resolution images and videos can now be loaded quickly, allowing for immersive visual experiences right from the outset.
What else you can think of is to use a grid background. This will go best with a non-traditional color palette to choose from. This will not only draw attention but will also look charming. You can keep looking for more inspirations to be implanted with such designs. The smallest the elements, the better the detail and the sleeker the design.
The last approach to consider is to embrace the no photos design. You can simply leave a black space and use clean fonts. The design can also be conjugated with the log boxes and small animations to depict the brand message as well as the story of the company.
Benefits of Photos Above Scroll Design:
-
Captivating First Impression: Placing an attention-grabbing image above the scroll immediately engages visitors and piques their interest, creating a memorable first impression of the website or application. This can be especially effective for businesses or brands looking to convey a specific mood or emotion.
-
Storytelling Potential: A powerful image can communicate a story or evoke emotions without the need for extensive textual content. By carefully selecting or creating visuals that align with the desired narrative, designers can establish a strong connection with users from the moment they land on the page.
-
Brand Identity and Recognition: Incorporating visually appealing imagery that reflects a brand’s identity can help reinforce its overall message and enhance brand recognition. Consistently using images or visual elements that align with the brand’s style and values helps create a cohesive and memorable user experience.
-
Increased Engagement: By grabbing users’ attention from the start, the photos above scroll technique encourages visitors to explore further and interact with the website or application. This can lead to higher engagement rates, increased time on site, and improved conversion rates.
-
Differentiation and Uniqueness: As more websites and applications adopt this trend, it’s important to find ways to stand out. Crafting a distinct and impactful image above the scroll can set a brand apart from its competitors and make it more memorable in users’ minds.
In the end, keep trying the no-logo trend until clicking photos are in trend again. You can explore many opportunities and this can be the test you need to take to refine your skills.